INVICTA STORES

Multiple Locations
,
USA | México
-
2018
OVERALL DESIGN CONCEPT

The retail space concept presents a dynamic and high-contrast design aesthetic, employing a vivid color palette and strategic lighting to emphasize product displays and create a distinctive brand atmosphere. The use of the bold yellow juxtaposed with black and neutral tones creates a space that is both inviting and visually striking, aligning with what appears to be a brand identity that is assertive and confident.

The interior design creates an immersive brand experience, with a careful balance between boldness and elegance. The use of color, light, and layout not only reinforces the identity of the brand but also creates a memorable and inviting environment for customers. The sustainability of the space could be further explored by the brand to ensure that environmental responsibility aligns with the visual and experiential impact of the design.

COLOR SCHEME AND BRANDING

The dominant color palette consists of a vibrant yellow and deep black, establishing a striking contrast that is likely part of the brand's visual identity. Yellow, used as an accent color, energizes the space and attracts attention, while black provides a sophisticated backdrop that accentuates the merchandise. The integration of the brand logo and name in strategic locations reinforces brand identity and creates a cohesive environment.

MATERIALS AND TEXTURE

A variety of materials are utilized to add depth and texture to the space. Glossy surfaces on display units and counters reflect light, enhancing brightness and visibility. The use of wood slats on the ceiling introduces an organic texture that contrasts with the sleekness of the display cases, balancing modernity with warmth. The flooring appears to be a wood-look laminate or tile, chosen for durability and ease of maintenance in high-traffic areas.

LIGHTING AND DISPLAY

Strategically placed lighting highlights the merchandise and creates a hierarchy within the space. Spotlights are used to illuminate products individually, while ambient lighting enhances the overall mood. The display cases are internally lit, providing a soft glow that adds depth to the product presentation. This careful consideration of lighting supports not just aesthetic appeal but also functional visibility of the products.

LAYOUT AND FLOW

The layout is designed to guide customers through a curated experience of the brand’s offerings. Central display tables invite interaction, while wall-mounted displays create a gallery-like environment that encourages exploration. The flow seems intentional, creating a rhythm between more private, focused viewing areas and open, communal spaces.

SUSTAINABILITY CONSIDERATIONS

Considerations include the use of LED lighting for energy efficiency, materials sourced from sustainable suppliers, and design choices that reduce waste or allow for recycling of display elements. The longevity of design elements and modularity for future adaptations also contribute to sustainable practices in retail design.

Project
INVICTA STORES
Category
Commercial
Status
Completed
Country
USA | México
City
Multiple Locations
Year
2018
No items found.
OVERALL DESIGN CONCEPT

The retail space concept presents a dynamic and high-contrast design aesthetic, employing a vivid color palette and strategic lighting to emphasize product displays and create a distinctive brand atmosphere. The use of the bold yellow juxtaposed with black and neutral tones creates a space that is both inviting and visually striking, aligning with what appears to be a brand identity that is assertive and confident.

The interior design creates an immersive brand experience, with a careful balance between boldness and elegance. The use of color, light, and layout not only reinforces the identity of the brand but also creates a memorable and inviting environment for customers. The sustainability of the space could be further explored by the brand to ensure that environmental responsibility aligns with the visual and experiential impact of the design.

COLOR SCHEME AND BRANDING

The dominant color palette consists of a vibrant yellow and deep black, establishing a striking contrast that is likely part of the brand's visual identity. Yellow, used as an accent color, energizes the space and attracts attention, while black provides a sophisticated backdrop that accentuates the merchandise. The integration of the brand logo and name in strategic locations reinforces brand identity and creates a cohesive environment.

MATERIALS AND TEXTURE

A variety of materials are utilized to add depth and texture to the space. Glossy surfaces on display units and counters reflect light, enhancing brightness and visibility. The use of wood slats on the ceiling introduces an organic texture that contrasts with the sleekness of the display cases, balancing modernity with warmth. The flooring appears to be a wood-look laminate or tile, chosen for durability and ease of maintenance in high-traffic areas.

LIGHTING AND DISPLAY

Strategically placed lighting highlights the merchandise and creates a hierarchy within the space. Spotlights are used to illuminate products individually, while ambient lighting enhances the overall mood. The display cases are internally lit, providing a soft glow that adds depth to the product presentation. This careful consideration of lighting supports not just aesthetic appeal but also functional visibility of the products.

LAYOUT AND FLOW

The layout is designed to guide customers through a curated experience of the brand’s offerings. Central display tables invite interaction, while wall-mounted displays create a gallery-like environment that encourages exploration. The flow seems intentional, creating a rhythm between more private, focused viewing areas and open, communal spaces.

SUSTAINABILITY CONSIDERATIONS

Considerations include the use of LED lighting for energy efficiency, materials sourced from sustainable suppliers, and design choices that reduce waste or allow for recycling of display elements. The longevity of design elements and modularity for future adaptations also contribute to sustainable practices in retail design.

No items found.
Project
INVICTA STORES
Category
Commercial
Status
Completed
Country
USA | México
City
Multiple Locations
Year
2018

SPAIN  |  MEXICO  |  USA  |  Dominican Republic

Contact Us

Our offices are located in Barcelona, Cancún, Chicago and Santo Domingo, but thanks to technology we can do projects on all over the world.

Barcelona
Bac de Roda 136
08020, Barcelona
Spain

Madrid
Av. de Buendía 11
19005 Guadalajara (Madrid)
Spain

Chicago
373 Hazel Ave, Apt A1
60022, Glencoe, Illinois
United States

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