The “Viña del Mar” store is conceived as a contemporary urban wine cellar, where retail merges with an immersive gastronomic experience. The design evokes the warmth of traditional wineries while adopting a clean, modern language suitable for a high-traffic commercial setting. A sweeping central gesture of curved counters and shelving organizes the space and intuitively guides visitors through a narrative of wine, preserves, and gourmet products. Overhead, a timber lattice ceiling recalls crates and barrels, visually stitching the different areas together and creating a recognizable spatial identity that reinforces the brand’s connection to the wine culture of the region.
The layout is structured through a clear perimeter–core strategy. Tall shelving lines the walls, providing high-density display for bottles and packaged products, while lower, curved gondolas occupy the center, favoring visibility and easy access. From the entrance, visitors are naturally drawn along a main axis that opens into a double-height space, encouraging full exploration of the store. Service functions such as checkout counters and refrigerated display cases are positioned to maintain continuous sightlines and avoid visual barriers. A tasting and social area at the rear acts as the experiential climax of the journey, transitioning from quick purchasing to slower, more contemplative consumption.
Material choices blend warmth, durability, and brand expression. Light-toned wood dominates the gondolas, ceiling lattice, and framing elements, delivering a welcoming ambience while visually unifying the composition. Stone-clad feature walls introduce a tactile reference to winery architecture and vineyard landscapes, adding depth and texture. The chromatic base of beige and gray is punctuated by strategic accents of deep red and warm orange on bulkheads, signage bands, and seating; these tones subtly reference wine hues without overwhelming the eye. The continuous gray flooring, with a linear pattern, reinforces directionality and withstands intense use, simplifying maintenance in an environment with constant product handling.
Lighting is designed as both a functional tool and a storytelling element. Recessed downlights in the red ceiling plane provide uniform ambient illumination, ensuring safe and comfortable navigation. A cluster of pendant luminaires descends from the timber lattice, creating a luminous focal point over the central area and emphasizing the double-height volume. Linear LED strips integrated into wall shelving highlight bottles and labels, improving product legibility while giving the merchandise a refined, gallery-like presence. Large-scale food and wine graphics, framed within illuminated niches, reinforce the brand narrative and bring color and texture to vertical surfaces without adding physical clutter.
Sustainability is addressed through material selection, lighting strategy, and efficient planning. The predominance of engineered and certified woods reduces environmental impact and allows for modular fabrication, minimizing waste during construction and facilitating future reconfiguration of the store. LED technology is used throughout, combining low energy consumption with long service life and reduced heat emission, which in turn lowers cooling loads. Lighting is zoned to allow partial operation during off-peak hours. The compact arrangement of storage and service areas behind the main floor shortens internal logistics routes, improving staff efficiency and reducing the need for additional conditioned back-of-house space, thereby optimizing both operational and environmental performance.
The “Viña del Mar” store is conceived as a contemporary urban wine cellar, where retail merges with an immersive gastronomic experience. The design evokes the warmth of traditional wineries while adopting a clean, modern language suitable for a high-traffic commercial setting. A sweeping central gesture of curved counters and shelving organizes the space and intuitively guides visitors through a narrative of wine, preserves, and gourmet products. Overhead, a timber lattice ceiling recalls crates and barrels, visually stitching the different areas together and creating a recognizable spatial identity that reinforces the brand’s connection to the wine culture of the region.
The layout is structured through a clear perimeter–core strategy. Tall shelving lines the walls, providing high-density display for bottles and packaged products, while lower, curved gondolas occupy the center, favoring visibility and easy access. From the entrance, visitors are naturally drawn along a main axis that opens into a double-height space, encouraging full exploration of the store. Service functions such as checkout counters and refrigerated display cases are positioned to maintain continuous sightlines and avoid visual barriers. A tasting and social area at the rear acts as the experiential climax of the journey, transitioning from quick purchasing to slower, more contemplative consumption.
Material choices blend warmth, durability, and brand expression. Light-toned wood dominates the gondolas, ceiling lattice, and framing elements, delivering a welcoming ambience while visually unifying the composition. Stone-clad feature walls introduce a tactile reference to winery architecture and vineyard landscapes, adding depth and texture. The chromatic base of beige and gray is punctuated by strategic accents of deep red and warm orange on bulkheads, signage bands, and seating; these tones subtly reference wine hues without overwhelming the eye. The continuous gray flooring, with a linear pattern, reinforces directionality and withstands intense use, simplifying maintenance in an environment with constant product handling.
Lighting is designed as both a functional tool and a storytelling element. Recessed downlights in the red ceiling plane provide uniform ambient illumination, ensuring safe and comfortable navigation. A cluster of pendant luminaires descends from the timber lattice, creating a luminous focal point over the central area and emphasizing the double-height volume. Linear LED strips integrated into wall shelving highlight bottles and labels, improving product legibility while giving the merchandise a refined, gallery-like presence. Large-scale food and wine graphics, framed within illuminated niches, reinforce the brand narrative and bring color and texture to vertical surfaces without adding physical clutter.
Sustainability is addressed through material selection, lighting strategy, and efficient planning. The predominance of engineered and certified woods reduces environmental impact and allows for modular fabrication, minimizing waste during construction and facilitating future reconfiguration of the store. LED technology is used throughout, combining low energy consumption with long service life and reduced heat emission, which in turn lowers cooling loads. Lighting is zoned to allow partial operation during off-peak hours. The compact arrangement of storage and service areas behind the main floor shortens internal logistics routes, improving staff efficiency and reducing the need for additional conditioned back-of-house space, thereby optimizing both operational and environmental performance.
Nuestras oficinas están en Barcelona, Cancún, Chicago y Santo Domingo, pero gracias a la tecnología podemos desarrollar proyectos en cualquier parte del mundo.
Barcelona
Bac de Roda 136
08020, Barcelona
Spain
Madrid
Av. de Buendía 11
19005 Guadalajara (Madrid)
Spain
Chicago
373 Hazel Ave, Apt A1
60022, Glencoe, Illinois
United States