TELEMUNDO

DESIGN CONCEPT

The TELEMUNDO retail concept in Florida is conceived as a bright, streamlined media and travel convenience store, where brand experience and functional circulation converge. The space is organized as an open-plan box with high visibility from the mall corridor, using a strong axial view toward the back feature wall to draw visitors inside. The design emphasizes immediacy and clarity: products, brand colors, and digital content are legible from a distance, guiding quick decision-making for passersby and travelers.

The architectural language is based on clean horizontal planes, floating volumes, and a restrained palette that foregrounds merchandise. Ceiling and furniture geometries reinforce a sense of order and orientation, while the strategic use of the TELEMUNDO orange becomes the main organizing element, anchoring counters and focal points throughout the store.

FACADE AND BRAND INTEGRATION

The storefront is fully glazed, maximizing transparency and visual merchandising opportunities toward the mall concourse. A continuous orange fascia band frames the opening, functioning simultaneously as a brand sign and architectural portal. The illuminated logo is centered within this band, ensuring long-range visibility and a clear identity within the retail mix.

Side glass showcases and integrated display niches extend the interior merchandising to the exterior line, creating a seamless transition between public and commercial space. The neutral surrounding frame in light tones allows the orange canopy to stand out, offering a strong contrast that reinforces recognition without visual clutter.

INTERIOR LAYOUT AND CIRCULATION

The interior is laid out with a central open field of low gondolas and product islands, surrounded by perimeter shelving that maximizes vertical display capacity. This configuration creates a flexible grid that supports different categories—magazines, electronics, accessories, and travel goods—while maintaining clear sightlines across the store.

The main circulation ring naturally follows the store perimeter, with transversal paths cutting through the central islands. This allows intuitive browsing loops and minimizes congestion in peak hours. The cash wrap and service area are located on axis with the entrance, beneath a distinctive ceiling feature, reinforcing wayfinding and supervision.

MATERIALS, COLORS AND LIGHTING

The material palette balances durability and light reflectance, with large-format porcelain or ceramic floor tiles in neutral gray providing a robust, easy-to-maintain base. Perimeter millwork and central fixtures are finished in white lacquered panels and clear acrylics, generating a crisp backdrop that enhances product visibility and illuminance.

Brand color is introduced through high-gloss orange laminates on the cashier counter, niche walls, and selected ceiling recesses. This controlled use of color creates focal points without overwhelming the eye. The lighting scheme combines recessed downlights for general illumination with concealed linear LED strips in ceiling coves and display shelves, ensuring uniform brightness, minimal glare, and optimal color rendering for printed media and packaging.

FURNITURE, FIXTURING AND VISUAL MERCHANDISING

Central gondolas are designed as low, rectilinear blocks with integrated storage and modular shelving, allowing fast reconfiguration of categories. Transparent acrylic dividers, rotating racks, and pegboard systems are incorporated for flexible merchandising of small items and electronics. Perimeter walls use a continuous slotted panel system, enabling adjustable shelving heights and maximizing wall utilization.

The cashier area is defined by a sculptural counter volume and a suspended canopy above, visually distinguishing the transactional zone. This architectural emphasis supports queue organization and highlights impulse-buy displays, while remaining visually aligned with the overall orthogonal language of the store.

SUSTAINABILITY AND OPERATIONAL PERFORMANCE

Sustainability strategies focus on energy efficiency, material selection, and long-term adaptability of the fit-out. The predominant use of LED lighting reduces energy consumption and heat gain, improving comfort and lowering HVAC loads in the Florida climate. High-reflectance finishes on ceilings and walls further diminish the number of luminaires required to achieve target lux levels.

Durable, low-maintenance floor and fixture materials extend the life cycle of the store, reducing replacement frequency and associated waste. The modular nature of shelving, gondolas, and digital display supports future reprogramming of the space without structural changes, minimizing demolition in subsequent fit-outs. Where feasible, low-VOC paints and laminates are specified to enhance indoor air quality, aligning the retail environment with contemporary sustainability standards and visitor well-being.