The Technomarine Store in Cancún is conceived as a compact yet immersive brand pavilion, where the world of nautical-inspired watchmaking meets a refined urban aesthetic. The interior expresses a dialogue between precision technology and coastal leisure, translating the maritime DNA of the brand into a clean, contemporary retail environment. Visual communication, product display and customer interaction are orchestrated along a central axis that immediately directs the gaze toward the illuminated brand wall and large digital screen at the back of the space.
The design prioritizes clarity and legibility: neutral planes, high contrast accents and carefully framed visual merchandising concentrate attention on the timepieces while reinforcing brand recognition. The store behaves as an elegant “showcase from within,” where every surface and reflection amplifies the product rather than competing with it.
The spatial layout is organized around a longitudinal promenade leading from the mall corridor into the heart of the store. A central bar-height consultation table with two stools operates as both a point of sale and a place for personalized product presentation. This dual-function furniture piece structures the circulation, allowing visitors to skirt around it to reach the lateral vitrines and then converge again at the rear counter.
Peripheral glass display cases along the sides create a continuous exhibition strip, encouraging exploratory movement while maintaining clear sightlines to the branding focal point. The rear wall, dominated by the logo and digital imagery, acts as a visual anchor that compresses perspective and gives depth to a relatively compact footprint.
The material palette is deliberately restrained: warm-toned wooden flooring grounds the space and introduces a subtle reference to yacht decks, while satin white wall panels and furniture provide a neutral backdrop for merchandise. High-gloss and glass surfaces on the displays deliver crisp reflections that enhance the perception of precision and craftsmanship in the watches.
Brand blue appears in the Technomarine logotype and iconography, strategically placed on counters and vertical planes to punctuate the white envelope with a fresh, aquatic accent. Black elements, such as the central table surface, stools and entrance mat, add visual weight and sophistication, framing the products and preventing light tones from feeling clinically cold.
Lighting is integrated through recessed ceiling fixtures and local accent illumination on the displays. The approach favors a uniform, glare-free ambient light enhanced by targeted spotlights that highlight key product clusters and the large digital screen, ensuring the merchandise remains the brightest element within the visual field.
Furniture is designed with minimal profiles and precise detailing, aligning with the technological character of the brand. The main consultation table uses slender metallic legs and a monolithic top, conveying structural lightness while preserving a robust presence in the center of the store. Bar stools with angular, faceted seats echo the geometry of watch cases, reinforcing the product narrative.
Display units are predominantly low, transparent vitrines that keep the horizon line open and unobstructed. This allows the large-scale brand imagery on the walls to remain visible from multiple vantage points, creating a strong graphic backdrop for the timepieces. The merchandising strategy favors clear, orderly arrangements, using modular watch stands to enable rapid reconfiguration of collections and seasonal stories.
The store is conceived as an experiential micro-flagship, relying on immersive visual content and tactile engagement with the products. The large digital panel at the rear allows dynamic storytelling about lifestyle, technical features and new releases, reducing the need for printed campaign materials and enabling rapid, low-waste updates. The overall chromatic restraint amplifies these narratives without visual noise.
Sustainability considerations are integrated primarily through lighting and material strategies. High-efficiency LED fixtures with long life cycles minimize energy consumption and maintenance, while the high reflectance of white interior surfaces reduces the number of luminaires required to achieve optimal brightness. The preference for durable, easily cleanable finishes such as glass, metal and engineered wood extends the lifespan of the fit-out, decreasing replacement frequency and associated embodied carbon. Wherever possible, loose furniture and modular displays are conceived for disassembly and reuse in future brand configurations, supporting a circular approach to retail design.
The Technomarine Store in Cancún is conceived as a compact yet immersive brand pavilion, where the world of nautical-inspired watchmaking meets a refined urban aesthetic. The interior expresses a dialogue between precision technology and coastal leisure, translating the maritime DNA of the brand into a clean, contemporary retail environment. Visual communication, product display and customer interaction are orchestrated along a central axis that immediately directs the gaze toward the illuminated brand wall and large digital screen at the back of the space.
The design prioritizes clarity and legibility: neutral planes, high contrast accents and carefully framed visual merchandising concentrate attention on the timepieces while reinforcing brand recognition. The store behaves as an elegant “showcase from within,” where every surface and reflection amplifies the product rather than competing with it.
The spatial layout is organized around a longitudinal promenade leading from the mall corridor into the heart of the store. A central bar-height consultation table with two stools operates as both a point of sale and a place for personalized product presentation. This dual-function furniture piece structures the circulation, allowing visitors to skirt around it to reach the lateral vitrines and then converge again at the rear counter.
Peripheral glass display cases along the sides create a continuous exhibition strip, encouraging exploratory movement while maintaining clear sightlines to the branding focal point. The rear wall, dominated by the logo and digital imagery, acts as a visual anchor that compresses perspective and gives depth to a relatively compact footprint.
The material palette is deliberately restrained: warm-toned wooden flooring grounds the space and introduces a subtle reference to yacht decks, while satin white wall panels and furniture provide a neutral backdrop for merchandise. High-gloss and glass surfaces on the displays deliver crisp reflections that enhance the perception of precision and craftsmanship in the watches.
Brand blue appears in the Technomarine logotype and iconography, strategically placed on counters and vertical planes to punctuate the white envelope with a fresh, aquatic accent. Black elements, such as the central table surface, stools and entrance mat, add visual weight and sophistication, framing the products and preventing light tones from feeling clinically cold.
Lighting is integrated through recessed ceiling fixtures and local accent illumination on the displays. The approach favors a uniform, glare-free ambient light enhanced by targeted spotlights that highlight key product clusters and the large digital screen, ensuring the merchandise remains the brightest element within the visual field.
Furniture is designed with minimal profiles and precise detailing, aligning with the technological character of the brand. The main consultation table uses slender metallic legs and a monolithic top, conveying structural lightness while preserving a robust presence in the center of the store. Bar stools with angular, faceted seats echo the geometry of watch cases, reinforcing the product narrative.
Display units are predominantly low, transparent vitrines that keep the horizon line open and unobstructed. This allows the large-scale brand imagery on the walls to remain visible from multiple vantage points, creating a strong graphic backdrop for the timepieces. The merchandising strategy favors clear, orderly arrangements, using modular watch stands to enable rapid reconfiguration of collections and seasonal stories.
The store is conceived as an experiential micro-flagship, relying on immersive visual content and tactile engagement with the products. The large digital panel at the rear allows dynamic storytelling about lifestyle, technical features and new releases, reducing the need for printed campaign materials and enabling rapid, low-waste updates. The overall chromatic restraint amplifies these narratives without visual noise.
Sustainability considerations are integrated primarily through lighting and material strategies. High-efficiency LED fixtures with long life cycles minimize energy consumption and maintenance, while the high reflectance of white interior surfaces reduces the number of luminaires required to achieve optimal brightness. The preference for durable, easily cleanable finishes such as glass, metal and engineered wood extends the lifespan of the fit-out, decreasing replacement frequency and associated embodied carbon. Wherever possible, loose furniture and modular displays are conceived for disassembly and reuse in future brand configurations, supporting a circular approach to retail design.
Nuestras oficinas están en Barcelona, Cancún, Chicago y Santo Domingo, pero gracias a la tecnología podemos desarrollar proyectos en cualquier parte del mundo.
Barcelona
Bac de Roda 136
08020, Barcelona
Spain
Madrid
Av. de Buendía 11
19005 Guadalajara (Madrid)
Spain
Chicago
373 Hazel Ave, Apt A1
60022, Glencoe, Illinois
United States