The Sunglass Hut store in Cancún is conceived as a luminous showcase that merges fashion retail with the clarity and precision associated with optical products. The design is based on a clean, orthogonal geometry where ceiling, floor and display walls form a continuous frame for the merchandise. The architecture acts as a neutral but sophisticated background, allowing lenses, colors and reflections of the sunglasses to become the true protagonists. A restrained palette of white, warm wood and deep chocolate is selectively energized with neon lime accents, evoking the tropical vibrancy of Cancún while maintaining a cosmopolitan character.
The spatial strategy focuses on transparency and visual permeability from the mall corridor. A fully glazed façade, with suspended branding and digital media panels, creates a seamless transition between exterior and interior. The store works as an illuminated “hut” of light within the larger commercial environment, inviting passersby to enter through strong linear perspectives that direct the gaze to the central display islands and back feature wall.
The plan is organized around a clear central axis, with freestanding display tables structuring the primary circulation loop. These islands are dimensioned to maintain generous passing widths, allowing customers to move fluidly between furniture pieces while maintaining constant contact with the product. The perimeter is dedicated to high-capacity linear shelving systems that maximize wall surface, combining horizontal trays and slender vertical supports to display a large assortment without visual clutter.
The checkout and service counter is strategically positioned at the back, aligned with the main axis so that the customer journey gradually discovers the full extent of the collection. Low seating elements—cylindrical poufs—punctuate the floor and provide comfortable testing points without interrupting sightlines. The layout enables multiple simultaneous interactions: quick browsing along the walls, more focused examination at central islands, and personalized attention at the back counter.
The material selection emphasizes contrast between warm and cool sensations. The flooring is a light, natural-toned wood or wood-look surface that introduces warmth and tactility while reflecting light softly. This is complemented by white lacquered display furniture with sharp, minimal profiles, which reinforces the sense of precision and cleanliness associated with eyewear. Vertical surfaces alternate between high-gloss white panels and dark, almost black, backgrounds that frame the merchandise with depth.
Neon lime details appear as linear inlays in the floor, graphic patterns on pedestal bases and luminous ceiling elements. These accents provide a dynamic visual code for seasonal campaigns—such as “Spring”—without overwhelming the core neutral base. Transparent glass is heavily used for display cases and balustrades, ensuring that the structure of the furniture almost disappears and the sunglasses appear to float, accentuated by carefully controlled reflections.
Lighting is treated as a primary design element, both functional and atmospheric. Rectangular luminous frames in the ceiling define the commercial area and mirror the geometry of the central islands, creating an ordered grid of light. The general illumination is neutral to slightly warm, ensuring accurate color rendering of frames and lenses. Integrated LED strips in the shelving systems deliver frontal light to each product, minimizing shadows and making the details of the eyewear clearly legible.
Feature ceilings with lime-colored soffits introduce a second, more expressive lighting layer, using backlit panels and spotlights to highlight promotional zones. Reflected light from the glossy ceiling and vertical panels contributes to an overall luminous, almost weightless ambiance, reinforcing the concept of brightness associated with sun and outdoor lifestyle.
Brand identity is seamlessly embedded in the architecture through the consistent use of logo bands, typography and integrated digital media. The façade carries a suspended sign and a large-scale image panel that establishes immediate brand recognition from the mall corridor. Inside, the back feature wall with logo functions as a visual anchor, aligning with the main perspective and closing the visual sequence.
The customer experience is conceived as intuitive and immersive, where the combination of clear organization, comfortable seating and subtle wayfinding through light and color leads visitors naturally through the collections. The environment balances the feeling of a high-end boutique with the accessibility of a self-service store, encouraging both quick purchases and more leisurely exploration.
Sustainability is approached through material selection, lighting efficiency and long-term adaptability. The extensive use of LED technology in ceiling fixtures and integrated shelf lighting significantly reduces energy consumption and maintenance compared to traditional systems. The neutral architectural base—wood flooring, white and dark panels, and simple modular furniture—extends the life cycle of the store, as seasonal changes can be implemented primarily through graphics, colors and digital content rather than complete remodels.
Where possible, finishes are specified with durable, low-VOC coatings, ensuring indoor air quality and reducing replacement frequency in a high-traffic retail environment. The modular display units and wall systems are designed for disassembly and reconfiguration, facilitating reuse in future store formats or relocations. This design strategy minimizes waste and aligns the brand’s physical presence with responsible resource management, an increasingly important value for visitors in a destination such as Cancún.
The Sunglass Hut store in Cancún is conceived as a luminous showcase that merges fashion retail with the clarity and precision associated with optical products. The design is based on a clean, orthogonal geometry where ceiling, floor and display walls form a continuous frame for the merchandise. The architecture acts as a neutral but sophisticated background, allowing lenses, colors and reflections of the sunglasses to become the true protagonists. A restrained palette of white, warm wood and deep chocolate is selectively energized with neon lime accents, evoking the tropical vibrancy of Cancún while maintaining a cosmopolitan character.
The spatial strategy focuses on transparency and visual permeability from the mall corridor. A fully glazed façade, with suspended branding and digital media panels, creates a seamless transition between exterior and interior. The store works as an illuminated “hut” of light within the larger commercial environment, inviting passersby to enter through strong linear perspectives that direct the gaze to the central display islands and back feature wall.
The plan is organized around a clear central axis, with freestanding display tables structuring the primary circulation loop. These islands are dimensioned to maintain generous passing widths, allowing customers to move fluidly between furniture pieces while maintaining constant contact with the product. The perimeter is dedicated to high-capacity linear shelving systems that maximize wall surface, combining horizontal trays and slender vertical supports to display a large assortment without visual clutter.
The checkout and service counter is strategically positioned at the back, aligned with the main axis so that the customer journey gradually discovers the full extent of the collection. Low seating elements—cylindrical poufs—punctuate the floor and provide comfortable testing points without interrupting sightlines. The layout enables multiple simultaneous interactions: quick browsing along the walls, more focused examination at central islands, and personalized attention at the back counter.
The material selection emphasizes contrast between warm and cool sensations. The flooring is a light, natural-toned wood or wood-look surface that introduces warmth and tactility while reflecting light softly. This is complemented by white lacquered display furniture with sharp, minimal profiles, which reinforces the sense of precision and cleanliness associated with eyewear. Vertical surfaces alternate between high-gloss white panels and dark, almost black, backgrounds that frame the merchandise with depth.
Neon lime details appear as linear inlays in the floor, graphic patterns on pedestal bases and luminous ceiling elements. These accents provide a dynamic visual code for seasonal campaigns—such as “Spring”—without overwhelming the core neutral base. Transparent glass is heavily used for display cases and balustrades, ensuring that the structure of the furniture almost disappears and the sunglasses appear to float, accentuated by carefully controlled reflections.
Lighting is treated as a primary design element, both functional and atmospheric. Rectangular luminous frames in the ceiling define the commercial area and mirror the geometry of the central islands, creating an ordered grid of light. The general illumination is neutral to slightly warm, ensuring accurate color rendering of frames and lenses. Integrated LED strips in the shelving systems deliver frontal light to each product, minimizing shadows and making the details of the eyewear clearly legible.
Feature ceilings with lime-colored soffits introduce a second, more expressive lighting layer, using backlit panels and spotlights to highlight promotional zones. Reflected light from the glossy ceiling and vertical panels contributes to an overall luminous, almost weightless ambiance, reinforcing the concept of brightness associated with sun and outdoor lifestyle.
Brand identity is seamlessly embedded in the architecture through the consistent use of logo bands, typography and integrated digital media. The façade carries a suspended sign and a large-scale image panel that establishes immediate brand recognition from the mall corridor. Inside, the back feature wall with logo functions as a visual anchor, aligning with the main perspective and closing the visual sequence.
The customer experience is conceived as intuitive and immersive, where the combination of clear organization, comfortable seating and subtle wayfinding through light and color leads visitors naturally through the collections. The environment balances the feeling of a high-end boutique with the accessibility of a self-service store, encouraging both quick purchases and more leisurely exploration.
Sustainability is approached through material selection, lighting efficiency and long-term adaptability. The extensive use of LED technology in ceiling fixtures and integrated shelf lighting significantly reduces energy consumption and maintenance compared to traditional systems. The neutral architectural base—wood flooring, white and dark panels, and simple modular furniture—extends the life cycle of the store, as seasonal changes can be implemented primarily through graphics, colors and digital content rather than complete remodels.
Where possible, finishes are specified with durable, low-VOC coatings, ensuring indoor air quality and reducing replacement frequency in a high-traffic retail environment. The modular display units and wall systems are designed for disassembly and reconfiguration, facilitating reuse in future store formats or relocations. This design strategy minimizes waste and aligns the brand’s physical presence with responsible resource management, an increasingly important value for visitors in a destination such as Cancún.
Nuestras oficinas están en Barcelona, Cancún, Chicago y Santo Domingo, pero gracias a la tecnología podemos desarrollar proyectos en cualquier parte del mundo.
Barcelona
Bac de Roda 136
08020, Barcelona
Spain
Madrid
Av. de Buendía 11
19005 Guadalajara (Madrid)
Spain
Chicago
373 Hazel Ave, Apt A1
60022, Glencoe, Illinois
United States