The MARTI flagship store in Mexico City is conceived as an immersive sports experience where architecture, lighting, and product layout act as extensions of the brand. The design draws inspiration from the dynamic movement of athletes, translating speed, fluidity, and energy into continuous curves on the ceiling, counters, and display modules. This unified language creates a strong visual identity that customers recognize immediately upon entering the space.
The project prioritizes clarity of circulation and product visibility. The central axis is defined by a sculptural cash desk and surrounding islands that guide the user naturally through different product universes. The perimeter walls function as a continuous merchandising ribbon, integrating graphics, digital media, and storage while maintaining a clean and future‑ready image.
The floor plan operates as an open field with low display fixtures that preserve long visual perspectives across the entire store. Primary paths radiate from the main entrance, allowing intuitive orientation without the need for explicit signage. Each sports category is emphasized through subtle variations in color accents, lighting, and fixture density rather than rigid partitions.
The cash desk is treated as a central sculptural object, with faceted white planes and integrated branding that anchor the space. Around it, modular gondolas and freestanding elements define micro‑zones for accessories, apparel, and equipment. The generous circulation between fixtures accommodates high visitor flows and facilitates ADA‑compliant accessibility, while clear perimeter zones support wall merchandising of larger or more technical products.
The dominant formal gesture is the continuous, flowing ceiling that alternates black and white bands with integrated lighting. These sinuous shapes echo running tracks and cycling velodromes, reinforcing the sports narrative while visually leading customers deeper into the store. Softly rounded corners on furniture and displays enhance the sense of motion and avoid visual clutter.
The material palette is intentionally streamlined: high‑gloss white solid surfaces for counters and fixtures, durable vinyl or epoxy flooring in neutral gray, and high‑pressure laminates in white and MARTI blue. Strategic use of timber on selected ceiling planes and wall areas introduces warmth and a tactile counterpoint to the otherwise high‑tech environment. The color scheme is firmly anchored in the brand identity—white as a neutral backdrop for products, blue for recognition and wayfinding, and black for depth and contrast in the ceiling plane.
Lighting is designed as a key architectural component rather than a mere technical layer. LED downlights are embedded in the black ceiling bands, producing a star‑like pattern that emphasizes the curves and adds rhythm to the space. Continuous linear LEDs highlight product walls and create vertical light that enhances colors and textures of merchandise.
Large digital screens are flush‑mounted into architectural surfaces, acting as dynamic façades within the interior. Their integration is carefully framed by white and blue panels so that technology appears as a natural continuation of the spatial composition. This allows real‑time content updates—campaigns, events, or product launches—without physical alterations to the built environment.
The design transforms the store into a three‑dimensional representation of the MARTI brand. Typography, logo, and corporate colors are embedded in counters, shelving edges, and vertical totems, while graphic murals and sports imagery reinforce the emotional connection with athletic performance. The store layout encourages exploration, with focal points such as mannequins and feature displays staged along the main route to maintain visual excitement.
Sustainability is addressed through several strategies. The exclusive use of LED lighting significantly reduces energy consumption and maintenance while limiting heat gain in the interior. Durable, low‑VOC materials and finishes are selected for their long lifespan in a high‑traffic retail environment, minimizing replacement cycles. Modular display systems extend the useful life of fixtures, allowing reconfiguration for new collections without generating construction waste. Together, these measures create a high‑impact retail space that aligns environmental responsibility with commercial performance.
The MARTI flagship store in Mexico City is conceived as an immersive sports experience where architecture, lighting, and product layout act as extensions of the brand. The design draws inspiration from the dynamic movement of athletes, translating speed, fluidity, and energy into continuous curves on the ceiling, counters, and display modules. This unified language creates a strong visual identity that customers recognize immediately upon entering the space.
The project prioritizes clarity of circulation and product visibility. The central axis is defined by a sculptural cash desk and surrounding islands that guide the user naturally through different product universes. The perimeter walls function as a continuous merchandising ribbon, integrating graphics, digital media, and storage while maintaining a clean and future‑ready image.
The floor plan operates as an open field with low display fixtures that preserve long visual perspectives across the entire store. Primary paths radiate from the main entrance, allowing intuitive orientation without the need for explicit signage. Each sports category is emphasized through subtle variations in color accents, lighting, and fixture density rather than rigid partitions.
The cash desk is treated as a central sculptural object, with faceted white planes and integrated branding that anchor the space. Around it, modular gondolas and freestanding elements define micro‑zones for accessories, apparel, and equipment. The generous circulation between fixtures accommodates high visitor flows and facilitates ADA‑compliant accessibility, while clear perimeter zones support wall merchandising of larger or more technical products.
The dominant formal gesture is the continuous, flowing ceiling that alternates black and white bands with integrated lighting. These sinuous shapes echo running tracks and cycling velodromes, reinforcing the sports narrative while visually leading customers deeper into the store. Softly rounded corners on furniture and displays enhance the sense of motion and avoid visual clutter.
The material palette is intentionally streamlined: high‑gloss white solid surfaces for counters and fixtures, durable vinyl or epoxy flooring in neutral gray, and high‑pressure laminates in white and MARTI blue. Strategic use of timber on selected ceiling planes and wall areas introduces warmth and a tactile counterpoint to the otherwise high‑tech environment. The color scheme is firmly anchored in the brand identity—white as a neutral backdrop for products, blue for recognition and wayfinding, and black for depth and contrast in the ceiling plane.
Lighting is designed as a key architectural component rather than a mere technical layer. LED downlights are embedded in the black ceiling bands, producing a star‑like pattern that emphasizes the curves and adds rhythm to the space. Continuous linear LEDs highlight product walls and create vertical light that enhances colors and textures of merchandise.
Large digital screens are flush‑mounted into architectural surfaces, acting as dynamic façades within the interior. Their integration is carefully framed by white and blue panels so that technology appears as a natural continuation of the spatial composition. This allows real‑time content updates—campaigns, events, or product launches—without physical alterations to the built environment.
The design transforms the store into a three‑dimensional representation of the MARTI brand. Typography, logo, and corporate colors are embedded in counters, shelving edges, and vertical totems, while graphic murals and sports imagery reinforce the emotional connection with athletic performance. The store layout encourages exploration, with focal points such as mannequins and feature displays staged along the main route to maintain visual excitement.
Sustainability is addressed through several strategies. The exclusive use of LED lighting significantly reduces energy consumption and maintenance while limiting heat gain in the interior. Durable, low‑VOC materials and finishes are selected for their long lifespan in a high‑traffic retail environment, minimizing replacement cycles. Modular display systems extend the useful life of fixtures, allowing reconfiguration for new collections without generating construction waste. Together, these measures create a high‑impact retail space that aligns environmental responsibility with commercial performance.
Nuestras oficinas están en Barcelona, Cancún, Chicago y Santo Domingo, pero gracias a la tecnología podemos desarrollar proyectos en cualquier parte del mundo.
Barcelona
Bac de Roda 136
08020, Barcelona
Spain
Madrid
Av. de Buendía 11
19005 Guadalajara (Madrid)
Spain
Chicago
373 Hazel Ave, Apt A1
60022, Glencoe, Illinois
United States