HUNTER DOUGLAS

Cancún
,
México
-
2012
DESIGN CONCEPT

The Hunter Douglas corporate space in Cancún is conceived as an immersive brand gallery where architecture, product and landscape imagery converge. The design revolves around fluid, folded planes that grow from floor to ceiling to form reception desks, display backdrops and soffits, expressing the company’s expertise in surface modulation and envelope systems. A neutral architectural shell is activated with strong longitudinal perspectives, guiding visitors through a curated sequence of experiences that move from reception to exhibition, meeting zones and training areas.

The conceptual language balances precision and warmth. Clean geometries, sharp edges and backlit profiles evoke technological rigor, while wood finishes and large-format nature graphics introduce a human, tactile dimension. This duality underscores the brand’s positioning between innovation and comfort in interior shading and façade solutions.


SPATIAL ORGANIZATION AND CIRCULATION

The layout operates as a linear promenade. Upon entering, visitors encounter a sculptural reception desk that extends seamlessly into a ceiling plane, establishing an immediate sense of direction and hierarchy. From here, circulation flows along the perimeter, keeping the central area open and flexible to accommodate demonstrations, small events or temporary product installations.

Programmatic zones are layered in depth: an initial welcome and waiting area, followed by consultation niches, a main product gallery, and finally a training and presentation space. Glass partitions and large, continuous wall surfaces keep visual connections open, allowing users to understand the overall configuration at a glance while maintaining acoustical and functional separation where needed.


MATERIALITY AND COLOR PALETTE

The predominant material is a warm-toned wood veneer, used on horizontal and vertical surfaces to craft monolithic volumes. This is complemented by light-colored vinyl or engineered wood flooring that enhances continuity and reflects light. The neutral gray seating and white display elements act as quiet counterparts, ensuring that Hunter Douglas products and the large-scale nature graphics remain the primary visual focus.

Strategically placed high-gloss and glass panels introduce reflection and depth, amplifying the perceived scale of the interior. Dark structural elements in the ceiling, combined with the grid of circular luminaires, generate a strong visual canopy that both frames and contrasts with the bright exhibition surfaces below.


LIGHTING STRATEGY

The ceiling is treated as a luminous field, composed of a dense matrix of recessed and pendant circular fixtures. This configuration provides uniform ambient lighting while creating a recognizable signature element that reinforces the brand experience. The grid is modulated in density over key areas, accentuating the main gallery and reception zones.

Task and accent lighting are integrated into the wooden folds and display walls, using concealed linear LEDs to highlight textures and products without visible sources. The combination of warm white general light with selective, cooler accents allows precise color rendering of fabrics, slats and finishes, essential in a commercial specification environment.


GRAPHICS, BRANDING AND USER EXPERIENCE

Large-format photographic panels of forests and natural landscapes establish a visual narrative that links the brand with themes of daylight, views and environmental connection. These images are framed by angular, faceted edges that echo the geometry of blinds and louvers, subtly referencing core products without literal representation.

Brand signage is integrated into the architecture, backlit within wooden planes or aligned with product displays to maintain coherence. Comfortable seating clusters with iconic modern chairs invite informal discussions, while a more structured classroom-style area supports training sessions for designers, installers and clients, reflecting the space’s dual role as showroom and learning hub.


SUSTAINABILITY AND ENVIRONMENTAL PERFORMANCE

The design emphasizes responsible material selection and optimized lighting. Engineered wood products and veneers are specified with preference for certified or low-emission sources, reducing reliance on solid timber and improving dimensional stability in the humid Cancún climate. High-reflectance interior surfaces maximize the efficiency of the lighting system, allowing lower wattage fixtures while achieving required illumination levels.

The extensive use of LED technology significantly reduces energy consumption and maintenance, particularly important for a commercial space with long operating hours. Daylight, filtered through Hunter Douglas shading systems, can be modulated to control glare and heat gain, serving both as a live demonstration of product performance and as a genuine strategy for thermal and visual comfort. Flexible, demountable display structures enable reconfiguration and reuse, extending the life cycle of the fit-out and minimizing future waste.

Project
HUNTER DOUGLAS
Category
Offices
Commercial
Status
Idea
Country
México
City
Cancún
Year
2012
No items found.
DESIGN CONCEPT

The Hunter Douglas corporate space in Cancún is conceived as an immersive brand gallery where architecture, product and landscape imagery converge. The design revolves around fluid, folded planes that grow from floor to ceiling to form reception desks, display backdrops and soffits, expressing the company’s expertise in surface modulation and envelope systems. A neutral architectural shell is activated with strong longitudinal perspectives, guiding visitors through a curated sequence of experiences that move from reception to exhibition, meeting zones and training areas.

The conceptual language balances precision and warmth. Clean geometries, sharp edges and backlit profiles evoke technological rigor, while wood finishes and large-format nature graphics introduce a human, tactile dimension. This duality underscores the brand’s positioning between innovation and comfort in interior shading and façade solutions.


SPATIAL ORGANIZATION AND CIRCULATION

The layout operates as a linear promenade. Upon entering, visitors encounter a sculptural reception desk that extends seamlessly into a ceiling plane, establishing an immediate sense of direction and hierarchy. From here, circulation flows along the perimeter, keeping the central area open and flexible to accommodate demonstrations, small events or temporary product installations.

Programmatic zones are layered in depth: an initial welcome and waiting area, followed by consultation niches, a main product gallery, and finally a training and presentation space. Glass partitions and large, continuous wall surfaces keep visual connections open, allowing users to understand the overall configuration at a glance while maintaining acoustical and functional separation where needed.


MATERIALITY AND COLOR PALETTE

The predominant material is a warm-toned wood veneer, used on horizontal and vertical surfaces to craft monolithic volumes. This is complemented by light-colored vinyl or engineered wood flooring that enhances continuity and reflects light. The neutral gray seating and white display elements act as quiet counterparts, ensuring that Hunter Douglas products and the large-scale nature graphics remain the primary visual focus.

Strategically placed high-gloss and glass panels introduce reflection and depth, amplifying the perceived scale of the interior. Dark structural elements in the ceiling, combined with the grid of circular luminaires, generate a strong visual canopy that both frames and contrasts with the bright exhibition surfaces below.


LIGHTING STRATEGY

The ceiling is treated as a luminous field, composed of a dense matrix of recessed and pendant circular fixtures. This configuration provides uniform ambient lighting while creating a recognizable signature element that reinforces the brand experience. The grid is modulated in density over key areas, accentuating the main gallery and reception zones.

Task and accent lighting are integrated into the wooden folds and display walls, using concealed linear LEDs to highlight textures and products without visible sources. The combination of warm white general light with selective, cooler accents allows precise color rendering of fabrics, slats and finishes, essential in a commercial specification environment.


GRAPHICS, BRANDING AND USER EXPERIENCE

Large-format photographic panels of forests and natural landscapes establish a visual narrative that links the brand with themes of daylight, views and environmental connection. These images are framed by angular, faceted edges that echo the geometry of blinds and louvers, subtly referencing core products without literal representation.

Brand signage is integrated into the architecture, backlit within wooden planes or aligned with product displays to maintain coherence. Comfortable seating clusters with iconic modern chairs invite informal discussions, while a more structured classroom-style area supports training sessions for designers, installers and clients, reflecting the space’s dual role as showroom and learning hub.


SUSTAINABILITY AND ENVIRONMENTAL PERFORMANCE

The design emphasizes responsible material selection and optimized lighting. Engineered wood products and veneers are specified with preference for certified or low-emission sources, reducing reliance on solid timber and improving dimensional stability in the humid Cancún climate. High-reflectance interior surfaces maximize the efficiency of the lighting system, allowing lower wattage fixtures while achieving required illumination levels.

The extensive use of LED technology significantly reduces energy consumption and maintenance, particularly important for a commercial space with long operating hours. Daylight, filtered through Hunter Douglas shading systems, can be modulated to control glare and heat gain, serving both as a live demonstration of product performance and as a genuine strategy for thermal and visual comfort. Flexible, demountable display structures enable reconfiguration and reuse, extending the life cycle of the fit-out and minimizing future waste.

No items found.
Project
HUNTER DOUGLAS
Category
Corporative
Status
Idea
Country
México
City
Cancún
Year
2012

España  |  MEXICO  |  USA  |  Republica Dominicana

Contacto

Nuestras oficinas están en Barcelona, Cancún, Chicago y Santo Domingo, pero gracias a la tecnología podemos desarrollar proyectos en cualquier parte del mundo.

Barcelona
Bac de Roda 136
08020, Barcelona
Spain

Madrid
Av. de Buendía 11
19005 Guadalajara (Madrid)
Spain

Chicago
373 Hazel Ave, Apt A1
60022, Glencoe, Illinois
United States

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