The Grand Coral Showroom is conceived as an immersive spatial narrative that translates the resort’s Caribbean landscape into architectural form. The interior becomes a three-dimensional brand experience where sinuous lines, warm woods, and lush green surfaces evoke dunes, fairways, and coastal vegetation. The design aims to create identifiable architecture strongly rooted in its Playa del Carmen context, allowing visitors to intuitively associate the space with leisure, nature, and high-end hospitality.
The showroom operates as a hybrid between gallery and lounge, in which each curve of the envelope guides visitors along a choreographed path. Architectural surfaces blur the distinction between floor, wall, furniture, and ceiling, transforming the interior into a continuous sculpted topography that reinforces the project’s identity.
The layout is organized around a central exhibition area featuring a scale model of the development, which acts as both focal point and orientation device. Circulation flows radially from this center, leading visitors toward thematic display niches, consultation zones, and a more intimate seating area.
Curved partitions and integrated counters frame semi-enclosed bays where multimedia presentations and project imagery are displayed. These soft boundaries maintain visual continuity across the space while creating enough separation for focused conversations. The open plan combined with controlled vistas encourages exploration, ensuring that the full range of amenities and products associated with Grand Coral is progressively revealed.
The material strategy is anchored in the contrast between warm timber, crisp white surfaces, and deep green textures. Laminated wood wraps from floor to wall and into custom furnishings, suggesting boardwalks and yacht decks, while simultaneously providing a tactile, hospitable atmosphere. The white flooring and walls act as a neutral canvas, enhancing natural light and emphasizing the brand’s graphic elements.
A green, turf-like ceiling and exterior cladding allude directly to golf courses and tropical vegetation. This vegetal texture visually lowers the ceiling plane, making the interior feel intimate while reinforcing the connection with the surrounding landscape. Large, backlit imagery and display windows introduce vibrant blues and sands, recalling sea and beach and completing the resort-inspired chromatic palette.
Most furniture elements are conceived as extensions of the architectural envelope, forming monolithic pieces that curve to become desks, benches, or display plinths. This approach minimizes visual clutter and ensures that every element contributes to a coherent spatial language. Occasional loose furnishings, such as woven lounge chairs, introduce a subtle reference to outdoor terraces and coastal living.
Lighting combines recessed downlights with concealed linear illumination integrated into coves and display frames. This layered strategy highlights the curved geometry, accentuates the texture of the wood and green surfaces, and guides attention to the models and graphic content. Branding is seamlessly embedded through backlit logos, framed visual narratives, and digital screens, transforming the showroom into a powerful communication tool rather than a simple sales office.
Sustainability is addressed through material selection, environmental integration, and energy-conscious systems. The extensive use of wood favors renewable, low-embodied-energy materials, specified with certified origins where feasible. The green cladding and turf-like surfaces, particularly on the exterior, contribute to improved thermal performance by shading exposed walls and reducing direct solar gain.
Daylighting enters through generous openings at the façade, diminishing dependence on artificial lighting during daytime and reinforcing the visual relationship with the surrounding vegetation. High-efficiency LED fixtures and controlled lighting zones reduce energy consumption, while the compact layout limits the need for intensive mechanical conditioning. By merging landscape references, resource-conscious choices, and a durable, timeless aesthetic, the showroom positions itself as an architectural ambassador of Grand Coral’s commitment to responsible and context-sensitive development.
The Grand Coral Showroom is conceived as an immersive spatial narrative that translates the resort’s Caribbean landscape into architectural form. The interior becomes a three-dimensional brand experience where sinuous lines, warm woods, and lush green surfaces evoke dunes, fairways, and coastal vegetation. The design aims to create identifiable architecture strongly rooted in its Playa del Carmen context, allowing visitors to intuitively associate the space with leisure, nature, and high-end hospitality.
The showroom operates as a hybrid between gallery and lounge, in which each curve of the envelope guides visitors along a choreographed path. Architectural surfaces blur the distinction between floor, wall, furniture, and ceiling, transforming the interior into a continuous sculpted topography that reinforces the project’s identity.
The layout is organized around a central exhibition area featuring a scale model of the development, which acts as both focal point and orientation device. Circulation flows radially from this center, leading visitors toward thematic display niches, consultation zones, and a more intimate seating area.
Curved partitions and integrated counters frame semi-enclosed bays where multimedia presentations and project imagery are displayed. These soft boundaries maintain visual continuity across the space while creating enough separation for focused conversations. The open plan combined with controlled vistas encourages exploration, ensuring that the full range of amenities and products associated with Grand Coral is progressively revealed.
The material strategy is anchored in the contrast between warm timber, crisp white surfaces, and deep green textures. Laminated wood wraps from floor to wall and into custom furnishings, suggesting boardwalks and yacht decks, while simultaneously providing a tactile, hospitable atmosphere. The white flooring and walls act as a neutral canvas, enhancing natural light and emphasizing the brand’s graphic elements.
A green, turf-like ceiling and exterior cladding allude directly to golf courses and tropical vegetation. This vegetal texture visually lowers the ceiling plane, making the interior feel intimate while reinforcing the connection with the surrounding landscape. Large, backlit imagery and display windows introduce vibrant blues and sands, recalling sea and beach and completing the resort-inspired chromatic palette.
Most furniture elements are conceived as extensions of the architectural envelope, forming monolithic pieces that curve to become desks, benches, or display plinths. This approach minimizes visual clutter and ensures that every element contributes to a coherent spatial language. Occasional loose furnishings, such as woven lounge chairs, introduce a subtle reference to outdoor terraces and coastal living.
Lighting combines recessed downlights with concealed linear illumination integrated into coves and display frames. This layered strategy highlights the curved geometry, accentuates the texture of the wood and green surfaces, and guides attention to the models and graphic content. Branding is seamlessly embedded through backlit logos, framed visual narratives, and digital screens, transforming the showroom into a powerful communication tool rather than a simple sales office.
Sustainability is addressed through material selection, environmental integration, and energy-conscious systems. The extensive use of wood favors renewable, low-embodied-energy materials, specified with certified origins where feasible. The green cladding and turf-like surfaces, particularly on the exterior, contribute to improved thermal performance by shading exposed walls and reducing direct solar gain.
Daylighting enters through generous openings at the façade, diminishing dependence on artificial lighting during daytime and reinforcing the visual relationship with the surrounding vegetation. High-efficiency LED fixtures and controlled lighting zones reduce energy consumption, while the compact layout limits the need for intensive mechanical conditioning. By merging landscape references, resource-conscious choices, and a durable, timeless aesthetic, the showroom positions itself as an architectural ambassador of Grand Coral’s commitment to responsible and context-sensitive development.
Nuestras oficinas están en Barcelona, Cancún, Chicago y Santo Domingo, pero gracias a la tecnología podemos desarrollar proyectos en cualquier parte del mundo.
Barcelona
Bac de Roda 136
08020, Barcelona
Spain
Madrid
Av. de Buendía 11
19005 Guadalajara (Madrid)
Spain
Chicago
373 Hazel Ave, Apt A1
60022, Glencoe, Illinois
United States