The BLUE project is conceived as a specialized retail environment for marine equipment, designed to translate the precision and robustness of nautical engineering into an accessible commercial space. The architectural language combines clean geometries with an industrial aesthetic, evoking the efficiency of a shipyard while remaining inviting to customers. The design strategy is replicated and adapted across four locations in México, ensuring brand consistency while allowing flexibility for different footprints and urban contexts.
The overall concept builds on the idea of a “technical showroom at port”: products are displayed as if they were part of a well-organized workshop, with clear zoning, generous visibility, and intuitive circulation. Visual communication and interior architecture are fully integrated so that shelving, lighting, and signage work together as a unified system.
The exterior composition is based on a horizontal volume with a continuous canopy band in the brand’s characteristic blue, acting as a strong visual anchor from the street. Large display windows create a transparent façade, turning the merchandise itself into an urban-scale graphic element and reinforcing the idea of openness and trust. The neutral light-gray envelope frames this band and allows the corporate identity to stand out without visual noise.
Access is emphasized by a central stair and a recessed plane that subtly marks the entrance, while the logo in relief on the blind wall operates as a sculptural sign. The parking layout is directly in front of the storefront, ensuring maximum convenience and visual connection between vehicles and entry, a key aspect for customers often transporting marine parts and accessories.
The interior space is organized through a clear orthogonal grid that assigns each product family a specific zone, improving orientation and wayfinding. Central gondolas, perimetral shelving, and freestanding feature units define circulation loops that encourage exploration while maintaining efficient routes for quick purchases.
The service counter is strategically positioned as a visual anchor upon entry, allowing immediate contact with staff and fast technical consultation. Vertical surfaces host large-format graphics and technical information, reinforcing the brand narrative and guiding customers toward key categories such as engines, electronics, and maintenance products.
The material palette combines polished concrete floors, painted masonry walls, and exposed structural elements, expressing an honest, utilitarian character analogous to industrial port facilities. Warm wood finishes at the main counter and selected shelving elements introduce a human scale and a tactile counterpoint to the otherwise technical environment.
Artificial lighting is predominantly provided by suspended industrial-style fixtures and linear LED systems integrated into shelves and signage. This layered lighting strategy ensures high visibility of small components while creating accent zones for hero products. The chromatic scheme is based on neutrals—gray and white—to enhance legibility, with blue highlights and subtle red accents used to code categories and emphasize key product lines.
Brand identity is incorporated architecturally rather than merely applied as graphics. Logos, typefaces, and color bands are embedded into the volumetry of counters, display structures, and ceiling elements. Digital interfaces and demonstration areas are inserted into the shelving system to allow interactive exploration of technical data and product configurations.
The spatial experience balances technical rigor with clarity and comfort: generous aisle widths, controlled ceiling height variations, and acoustically absorbent ceiling treatments reduce reverberation typically present in hard-surface industrial interiors, supporting longer and more focused customer visits.
Sustainability is addressed through both architectural and operational decisions. The extensive use of natural light via large storefront glazing significantly reduces the dependence on artificial lighting during daytime, especially in Mexico’s high-irradiance climates. Solar control is achieved through the projecting canopy and by calibrating glass specifications to limit heat gain while preserving transparency.
Interior finishes prioritize durability and low maintenance: polished concrete, metal shelving, and modular display systems extend lifecycle and minimize replacement. LED lighting technology is used throughout, improving energy efficiency and reducing cooling loads. The modular nature of furniture and fixtures allows reconfiguration as product lines evolve, avoiding material waste and enabling future adaptation of the stores without major construction interventions.
LIST OF PROJECTS EXPERIENCE
Designed, Executed and/or Built Projects
MEXICO
1. Blue - Cozumel - Pza Farmacias del Ahorro L4
2. Blue - Cancun - Zona Hotelera
3. Blue - Isla Mujeres - Local Yamaha
4. Blue - Cozumel - Pza Farmacias del Ahorro L6
The BLUE project is conceived as a specialized retail environment for marine equipment, designed to translate the precision and robustness of nautical engineering into an accessible commercial space. The architectural language combines clean geometries with an industrial aesthetic, evoking the efficiency of a shipyard while remaining inviting to customers. The design strategy is replicated and adapted across four locations in México, ensuring brand consistency while allowing flexibility for different footprints and urban contexts.
The overall concept builds on the idea of a “technical showroom at port”: products are displayed as if they were part of a well-organized workshop, with clear zoning, generous visibility, and intuitive circulation. Visual communication and interior architecture are fully integrated so that shelving, lighting, and signage work together as a unified system.
The exterior composition is based on a horizontal volume with a continuous canopy band in the brand’s characteristic blue, acting as a strong visual anchor from the street. Large display windows create a transparent façade, turning the merchandise itself into an urban-scale graphic element and reinforcing the idea of openness and trust. The neutral light-gray envelope frames this band and allows the corporate identity to stand out without visual noise.
Access is emphasized by a central stair and a recessed plane that subtly marks the entrance, while the logo in relief on the blind wall operates as a sculptural sign. The parking layout is directly in front of the storefront, ensuring maximum convenience and visual connection between vehicles and entry, a key aspect for customers often transporting marine parts and accessories.
The interior space is organized through a clear orthogonal grid that assigns each product family a specific zone, improving orientation and wayfinding. Central gondolas, perimetral shelving, and freestanding feature units define circulation loops that encourage exploration while maintaining efficient routes for quick purchases.
The service counter is strategically positioned as a visual anchor upon entry, allowing immediate contact with staff and fast technical consultation. Vertical surfaces host large-format graphics and technical information, reinforcing the brand narrative and guiding customers toward key categories such as engines, electronics, and maintenance products.
The material palette combines polished concrete floors, painted masonry walls, and exposed structural elements, expressing an honest, utilitarian character analogous to industrial port facilities. Warm wood finishes at the main counter and selected shelving elements introduce a human scale and a tactile counterpoint to the otherwise technical environment.
Artificial lighting is predominantly provided by suspended industrial-style fixtures and linear LED systems integrated into shelves and signage. This layered lighting strategy ensures high visibility of small components while creating accent zones for hero products. The chromatic scheme is based on neutrals—gray and white—to enhance legibility, with blue highlights and subtle red accents used to code categories and emphasize key product lines.
Brand identity is incorporated architecturally rather than merely applied as graphics. Logos, typefaces, and color bands are embedded into the volumetry of counters, display structures, and ceiling elements. Digital interfaces and demonstration areas are inserted into the shelving system to allow interactive exploration of technical data and product configurations.
The spatial experience balances technical rigor with clarity and comfort: generous aisle widths, controlled ceiling height variations, and acoustically absorbent ceiling treatments reduce reverberation typically present in hard-surface industrial interiors, supporting longer and more focused customer visits.
Sustainability is addressed through both architectural and operational decisions. The extensive use of natural light via large storefront glazing significantly reduces the dependence on artificial lighting during daytime, especially in Mexico’s high-irradiance climates. Solar control is achieved through the projecting canopy and by calibrating glass specifications to limit heat gain while preserving transparency.
Interior finishes prioritize durability and low maintenance: polished concrete, metal shelving, and modular display systems extend lifecycle and minimize replacement. LED lighting technology is used throughout, improving energy efficiency and reducing cooling loads. The modular nature of furniture and fixtures allows reconfiguration as product lines evolve, avoiding material waste and enabling future adaptation of the stores without major construction interventions.
Nuestras oficinas están en Barcelona, Cancún, Chicago y Santo Domingo, pero gracias a la tecnología podemos desarrollar proyectos en cualquier parte del mundo.
Barcelona
Bac de Roda 136
08020, Barcelona
Spain
Madrid
Av. de Buendía 11
19005 Guadalajara (Madrid)
Spain
Chicago
373 Hazel Ave, Apt A1
60022, Glencoe, Illinois
United States