BEST END BREWING COMPANY at Atlanta Airport is conceived as an urban microbrew hub that brings the character of Atlanta’s West End warehouse district into the terminal. The design merges industrial authenticity with the efficiency and clarity required in a high-traffic transportation environment. A strong, linear bar anchors the space, while large-format signage and open sightlines transform the venue into a glowing landmark along the concourse.
The concept celebrates the craft of brewing and the culture of game-day gatherings. Warm, robust materials, exposed structure, and container-inspired elements evoke the language of production spaces, while integrated media walls and generous standing areas support the social, energetic atmosphere of a sports-focused taproom.
The bar occupies an open-front bay directly off the circulation spine of the airport, functioning almost as an interior streetscape façade. A wide, column-free opening invites direct entry from multiple approach angles, minimizing congestion and allowing easy visual orientation for passing travelers.
Inside, a single continuous bar forms a shallow U-shaped plan addressing both seated guests and transient visitors who pause briefly. Circulation is organized along the concourse edge, keeping the main terminal flow uninterrupted, while bar stools and leaner counters step back into the space. This strategy maximizes visibility of the tap wall and media screens, ensuring that activity within the bar animates the concourse.
The interior language draws from industrial typologies: corrugated cladding elements recall repurposed shipping containers, and dark metal bar stools and fixtures reinforce a workshop aesthetic. The bar front is highlighted by a warm, illuminated stone or composite surface, creating a tactile, inviting counterpoint to the rugged shell.
The perimeter walls employ a mix of textured panels and dark finishes that visually recede, allowing the amber-lit bar and bright digital screens to become the primary focal points. The flooring is durable and continuous from concourse to interior, reinforcing a seamless threshold and facilitating maintenance in the high-traffic setting.
The exterior façade is composed of horizontally laid light-toned cladding that frames the opening like an urban storefront. Bold, three-dimensional “BEST END BREWING CO.” lettering, internally lit for legibility, establishes a strong brand presence visible from a distance in the terminal. A circular projecting sign reinforces recognition along the passenger flow.
Lighting is layered to articulate both architecture and atmosphere. Linear ceiling fixtures in the concourse ceiling lead the eye toward the bar, while within the venue, pendant luminaires, exposed bulbs, and under-counter lighting create a warm, golden glow evocative of beer hues. Reflected light on the bar surface and container panels brings depth and emphasizes the crafted nature of the space.
High-top stools and standing-height counters are selected to accommodate short dwell times typical of airport users, while still offering a sense of place and comfort. The bar’s generous depth supports both service efficiency and guest interaction, with clear zones for ordering, pickup, and casual conversation.
Multiple large-format screens wrap the interior, orchestrated as a continuous media band that delivers sports content and ambient imagery. This creates a cohesive visual field that unifies the space and supports a shared experience, even for guests seated at the edges. The ambiance balances the buzz of a game-day bar with controlled acoustics and lighting appropriate to an airport environment.
Sustainability is addressed through the strategic use of robust, long-life materials and efficient building systems. The predominant use of metal, engineered panels, and durable flooring reduces replacement cycles and life-cycle impacts. Where possible, finishes are selected with recycled content and low-VOC specifications suitable for interior air quality in a sealed terminal environment.
LED lighting with dimmable controls minimizes energy consumption while allowing the bar to modulate its atmosphere from early-morning calm to peak event times. The open, low-partition layout maximizes borrowed light from the concourse, reducing the need for excessive internal illumination. Fixtures and surfaces are detailed for ease of cleaning and maintenance, which extends the life of the installation and lowers operational resource use over time.
BEST END BREWING COMPANY at Atlanta Airport is conceived as an urban microbrew hub that brings the character of Atlanta’s West End warehouse district into the terminal. The design merges industrial authenticity with the efficiency and clarity required in a high-traffic transportation environment. A strong, linear bar anchors the space, while large-format signage and open sightlines transform the venue into a glowing landmark along the concourse.
The concept celebrates the craft of brewing and the culture of game-day gatherings. Warm, robust materials, exposed structure, and container-inspired elements evoke the language of production spaces, while integrated media walls and generous standing areas support the social, energetic atmosphere of a sports-focused taproom.
The bar occupies an open-front bay directly off the circulation spine of the airport, functioning almost as an interior streetscape façade. A wide, column-free opening invites direct entry from multiple approach angles, minimizing congestion and allowing easy visual orientation for passing travelers.
Inside, a single continuous bar forms a shallow U-shaped plan addressing both seated guests and transient visitors who pause briefly. Circulation is organized along the concourse edge, keeping the main terminal flow uninterrupted, while bar stools and leaner counters step back into the space. This strategy maximizes visibility of the tap wall and media screens, ensuring that activity within the bar animates the concourse.
The interior language draws from industrial typologies: corrugated cladding elements recall repurposed shipping containers, and dark metal bar stools and fixtures reinforce a workshop aesthetic. The bar front is highlighted by a warm, illuminated stone or composite surface, creating a tactile, inviting counterpoint to the rugged shell.
The perimeter walls employ a mix of textured panels and dark finishes that visually recede, allowing the amber-lit bar and bright digital screens to become the primary focal points. The flooring is durable and continuous from concourse to interior, reinforcing a seamless threshold and facilitating maintenance in the high-traffic setting.
The exterior façade is composed of horizontally laid light-toned cladding that frames the opening like an urban storefront. Bold, three-dimensional “BEST END BREWING CO.” lettering, internally lit for legibility, establishes a strong brand presence visible from a distance in the terminal. A circular projecting sign reinforces recognition along the passenger flow.
Lighting is layered to articulate both architecture and atmosphere. Linear ceiling fixtures in the concourse ceiling lead the eye toward the bar, while within the venue, pendant luminaires, exposed bulbs, and under-counter lighting create a warm, golden glow evocative of beer hues. Reflected light on the bar surface and container panels brings depth and emphasizes the crafted nature of the space.
High-top stools and standing-height counters are selected to accommodate short dwell times typical of airport users, while still offering a sense of place and comfort. The bar’s generous depth supports both service efficiency and guest interaction, with clear zones for ordering, pickup, and casual conversation.
Multiple large-format screens wrap the interior, orchestrated as a continuous media band that delivers sports content and ambient imagery. This creates a cohesive visual field that unifies the space and supports a shared experience, even for guests seated at the edges. The ambiance balances the buzz of a game-day bar with controlled acoustics and lighting appropriate to an airport environment.
Sustainability is addressed through the strategic use of robust, long-life materials and efficient building systems. The predominant use of metal, engineered panels, and durable flooring reduces replacement cycles and life-cycle impacts. Where possible, finishes are selected with recycled content and low-VOC specifications suitable for interior air quality in a sealed terminal environment.
LED lighting with dimmable controls minimizes energy consumption while allowing the bar to modulate its atmosphere from early-morning calm to peak event times. The open, low-partition layout maximizes borrowed light from the concourse, reducing the need for excessive internal illumination. Fixtures and surfaces are detailed for ease of cleaning and maintenance, which extends the life of the installation and lowers operational resource use over time.
Nuestras oficinas están en Barcelona, Cancún, Chicago y Santo Domingo, pero gracias a la tecnología podemos desarrollar proyectos en cualquier parte del mundo.
Barcelona
Bac de Roda 136
08020, Barcelona
Spain
Madrid
Av. de Buendía 11
19005 Guadalajara (Madrid)
Spain
Chicago
373 Hazel Ave, Apt A1
60022, Glencoe, Illinois
United States