The Bellápierre Cosmetics store in Playa del Carmen is conceived as an immersive beauty “set,” where the customer steps into a contemporary studio environment. The spatial narrative merges the language of professional makeup stages with a futuristic retail gallery, communicating precision, glamour, and technical expertise. Clean white architectural envelopes, contrasted with deep black flooring and ceiling, create a neutral yet dramatic backdrop that allows the brand’s signature lilac accents and the chromatic richness of the products to stand out.
The concept prioritizes clarity of product display, controlled lighting, and a central experiential zone where makeup application and consultation become performative acts visible from every point of the store.
The layout is organized around a central axis, with the makeup station positioned on a lilac oval rug that anchors the space. This “island” functions as the main experiential node, while continuous perimeter walls house the product displays and graphic communication. Entry is directed toward the brand counter and logo, establishing an immediate visual connection to the illuminated backdrop and large-format images.
Circulation follows a loop strategy: customers naturally move along the left and right display walls, transitioning from skincare and base products to color ranges, before returning to the central station. Seating toward the rear offers a more intimate consultation corner, slightly recessed to provide comfort without losing visual contact with the rest of the store. The layout optimizes visibility, maintaining clear sightlines across the compact footprint.
The materiality supports a high-tech yet accessible aesthetic. Glossy black porcelain or high-pressure laminate flooring reflects light and products, visually expanding the space and adding depth. The walls and built-in display units are finished in high-gloss white lacquer, ensuring an ultra-clean, laboratory-like appearance that reinforces perceptions of purity and quality in cosmetics.
Lilac is applied in controlled accents: the central rug, counter fronts, illuminated side panels, and backlit brand elements. This curated use of color strengthens brand recognition without overwhelming the visitor. Transparent acrylic shelves and display trays present products as if floating, while satin metallic details in fixtures and stools lend a professional studio character.
Lighting design is a key component of the project. A black ceiling plane is punctuated by a matrix of circular, colored elements, suggesting makeup pans and acting as a strong iconic feature visible from outside the store. Integrated linear LED strips in the display walls provide uniform, shadow-free illumination on products, critical for accurate color perception.
At the central station, adjustable spotlights emulate photographic studio lighting, reinforcing the “backstage” concept and enabling precise makeup application. Large backlit graphic panels with high-resolution beauty imagery serve as both brand communication and ambient light sources. Digital interfaces at the central totem can host tutorials, product information, and dynamic content, enhancing the didactic dimension of the retail experience.
Furniture elements follow ergonomic standards of professional makeup stations: elevated director-style chairs, mobile lighting and mirrors, and inclined display racks that maintain optimal viewing angles. The sofa area offers relaxed seating for waiting clients or longer consultations, encouraging dwell time. All edges and transitions are rounded or chamfered, improving safety and comfort in a high-traffic retail context.
Sustainability is approached through the use of LED lighting throughout, minimizing energy consumption and reducing heat gain in the tropical climate of Playa del Carmen. Modular display units are designed for reconfiguration and long life, reducing the need for frequent replacements. High-durability laminates and finishes are specified to withstand intensive use, limiting waste over time. Where possible, structural components are conceived for disassembly, enabling recycling of metal and acrylic elements at end of life, aligning the brand’s physical environment with a responsible design attitude.
The Bellápierre Cosmetics store in Playa del Carmen is conceived as an immersive beauty “set,” where the customer steps into a contemporary studio environment. The spatial narrative merges the language of professional makeup stages with a futuristic retail gallery, communicating precision, glamour, and technical expertise. Clean white architectural envelopes, contrasted with deep black flooring and ceiling, create a neutral yet dramatic backdrop that allows the brand’s signature lilac accents and the chromatic richness of the products to stand out.
The concept prioritizes clarity of product display, controlled lighting, and a central experiential zone where makeup application and consultation become performative acts visible from every point of the store.
The layout is organized around a central axis, with the makeup station positioned on a lilac oval rug that anchors the space. This “island” functions as the main experiential node, while continuous perimeter walls house the product displays and graphic communication. Entry is directed toward the brand counter and logo, establishing an immediate visual connection to the illuminated backdrop and large-format images.
Circulation follows a loop strategy: customers naturally move along the left and right display walls, transitioning from skincare and base products to color ranges, before returning to the central station. Seating toward the rear offers a more intimate consultation corner, slightly recessed to provide comfort without losing visual contact with the rest of the store. The layout optimizes visibility, maintaining clear sightlines across the compact footprint.
The materiality supports a high-tech yet accessible aesthetic. Glossy black porcelain or high-pressure laminate flooring reflects light and products, visually expanding the space and adding depth. The walls and built-in display units are finished in high-gloss white lacquer, ensuring an ultra-clean, laboratory-like appearance that reinforces perceptions of purity and quality in cosmetics.
Lilac is applied in controlled accents: the central rug, counter fronts, illuminated side panels, and backlit brand elements. This curated use of color strengthens brand recognition without overwhelming the visitor. Transparent acrylic shelves and display trays present products as if floating, while satin metallic details in fixtures and stools lend a professional studio character.
Lighting design is a key component of the project. A black ceiling plane is punctuated by a matrix of circular, colored elements, suggesting makeup pans and acting as a strong iconic feature visible from outside the store. Integrated linear LED strips in the display walls provide uniform, shadow-free illumination on products, critical for accurate color perception.
At the central station, adjustable spotlights emulate photographic studio lighting, reinforcing the “backstage” concept and enabling precise makeup application. Large backlit graphic panels with high-resolution beauty imagery serve as both brand communication and ambient light sources. Digital interfaces at the central totem can host tutorials, product information, and dynamic content, enhancing the didactic dimension of the retail experience.
Furniture elements follow ergonomic standards of professional makeup stations: elevated director-style chairs, mobile lighting and mirrors, and inclined display racks that maintain optimal viewing angles. The sofa area offers relaxed seating for waiting clients or longer consultations, encouraging dwell time. All edges and transitions are rounded or chamfered, improving safety and comfort in a high-traffic retail context.
Sustainability is approached through the use of LED lighting throughout, minimizing energy consumption and reducing heat gain in the tropical climate of Playa del Carmen. Modular display units are designed for reconfiguration and long life, reducing the need for frequent replacements. High-durability laminates and finishes are specified to withstand intensive use, limiting waste over time. Where possible, structural components are conceived for disassembly, enabling recycling of metal and acrylic elements at end of life, aligning the brand’s physical environment with a responsible design attitude.
Nuestras oficinas están en Barcelona, Cancún, Chicago y Santo Domingo, pero gracias a la tecnología podemos desarrollar proyectos en cualquier parte del mundo.
Barcelona
Bac de Roda 136
08020, Barcelona
Spain
Madrid
Av. de Buendía 11
19005 Guadalajara (Madrid)
Spain
Chicago
373 Hazel Ave, Apt A1
60022, Glencoe, Illinois
United States