TUCTUC SHOPS

DESIGN CONCEPT

Tuctuc Shops is conceived as an immersive retail universe for children’s fashion and accessories, where architecture, graphics and product merge into a playful narrative. The concept is based on translating the brand’s comic, colorful identity into spatial elements that stimulate curiosity and intuitive exploration. The stores operate as bright “cabins” within larger commercial environments, clearly recognizable from a distance through their bold chromatic treatment and iconic signage.

The design draws inspiration from children’s drawings and toys, using simplified, oversized forms, such as giant pencils, circular ottomans and puzzle-shaped motifs, to create a friendly and imaginative atmosphere. This language is consistent across the two locations in Spain, allowing a coherent brand experience while maintaining flexibility for varying floor plans and commercial contexts.

INTERIOR LAYOUT AND CIRCULATION

The layout is organized as a central open field flanked by linear display bands. Entry is wide and fully transparent to maximize visual permeability and remove any barrier between corridor and shop. Once inside, circulation unfolds in a loop, encouraging parents and children to walk through each product family while always keeping a clear visual connection to the exit and cashier area.

Low central islands display folded garments and accessories at child height, while perimeter walls host hanging systems and shelving for full outfits and themed collections. This height stratification ensures that products for children remain within their line of sight and reach, while signage and brand communication are positioned at adult eye level. The cashier counter is placed laterally, integrated in a vertical graphic panel that doubles as an orientation landmark within the store.

MATERIALS, COLORS AND LIGHTING

The material palette combines durable, easy-to-maintain finishes with a highly expressive color strategy. Continuous, light-toned flooring in vinyl or polished resin provides a neutral base, while glossy lacquered panels in blues, yellows and reds activate the envelope. Puzzle-shaped wall graphics and multicolored line patterns evoke doodles and games, reinforcing the playful atmosphere without visually overloading the space.

Furniture is predominantly white, using lacquered MDF and solid surfaces to reflect light and highlight the chromatic intensity of the garments. Occasional elements—such as the yellow round ottoman—introduce saturated color accents and serve as informal seating. Lighting is resolved with linear recessed LEDs creating uniform ambient illumination, complemented by concealed projectors focused on key display tables. The overall effect is a bright, shadow-free environment where color fidelity and product visibility are prioritized.

BRAND IDENTITY AND FACADE DESIGN

The facades are designed as luminous canvases that extend the Tuctuc graphic universe into the mall environment. Large-format signage, backlit and framed by horizontal blue bands with paw and flower motifs, ensures immediate recognition. Above the sign, three-dimensional “eyes” punctuate a continuous glass strip, giving the storefront a playful, almost character-like expression that attracts children from afar.

Maximum transparency of the shopfront glazing allows the interior narrative to act as a visual display in itself. The first view frames the central color islands and hanging garments, functioning as a dynamic shop window that can change with seasons and collections. The clean, rectilinear opening contrasts with the soft, organic graphics inside, inviting visitors to “enter the story” of the brand.

FUNCTIONALITY, FLEXIBILITY AND SUSTAINABILITY

Display systems are conceived as modular rails, shelves and plinths that can be easily reconfigured between seasons or adapted to different store sizes. Many units are freestanding and lightweight, simplifying logistics and enabling rapid visual merchandising updates. Storage is integrated discreetly below plinths and behind wall panels, keeping the shop floor uncluttered and safe for children’s movement.

Sustainability is addressed through the choice of long-lasting materials, LED lighting with low energy consumption and high-efficiency drivers, and the use of light-colored surfaces that improve reflectance and reduce lighting loads. Where possible, furniture is manufactured with certified wood and low-VOC finishes to ensure indoor air quality. The design also favors adaptability over obsolescence: by using a consistent kit of modular elements and a timeless white base, the stores can absorb future brand evolutions and layout changes without extensive demolition or waste, extending the lifecycle of the fit-out and minimizing environmental impact.