SOLARIS

DESIGN CONCEPT

The Solaris retail concept is conceived as a luminous “lightbox” dedicated to sunglasses, transforming a compact footprint into an immersive product gallery. The architecture frames the eyewear as the true protagonist, using a continuous perimeter of vertical displays that read as a curated wall of light. The store envelope is intentionally neutral and monochromatic, allowing a strong chromatic identity—Solaris orange—to act as a guiding thread across all locations in Mexico and France, ensuring brand recognition and spatial coherence.

The design narrative is built around clarity, legibility and rhythm. Linear geometries, clean junctions and restrained detailing generate a contemporary, almost gallery-like atmosphere. Overscaled fashion portraits anchor the space visually, establishing an emotional connection and giving depth to the otherwise orthogonal composition. The result is an environment that feels both technical and glamorous, echoing the precision of eyewear design.

SPATIAL ORGANIZATION AND CUSTOMER FLOW

The layout is organized as a clear frontal perspective: from the mall corridor, customers perceive the full depth of the store and the density of the collection at a glance. The entrance is fully open, operating as a seamless threshold with no physical barriers, encouraging intuitive entry and cross-traffic. The cash desk is located laterally, freeing the central axis for circulation and product discovery.

Free-standing display islands are positioned on a loose grid, generating micro-routes and pauses without obstructing visual continuity. Their low height preserves long sightlines to the back feature wall, which functions as a focal point and orientation reference. The perimeter walls house the majority of the stock in high-capacity modular panels, while the center of the space is dedicated to curated selections and new launches, enabling fast browsing and impulse purchasing.

INTERIOR ARCHITECTURE AND DISPLAY SYSTEMS

The internal architecture is deliberately minimal, allowing the display systems to define the character of the store. Perimeter fixtures combine vertical framing with backlit shelving, creating a uniform luminous background against which the silhouettes of the sunglasses stand out clearly. The grid of cubicles and linear trays is dimensioned for ergonomic reach and efficient restocking, supporting high turnover and easy re-merchandising.

The central display units are designed as sculptural volumes: rectilinear plinths with open bases that lighten their presence and allow for cable routing and integrated lighting. Glass tops and transparent supports ensure unobstructed views of the products from all angles. The repetition of these units generates a disciplined rhythm, while small variations in configuration accommodate different collection sizes and marketing priorities.

MATERIALITY, COLOR AND LIGHTING

The material palette is composed of high-gloss white finishes, satin metallic accents and large-format porcelain or ceramic floor tiles in a light neutral tone. This combination maximizes light diffusion, creating a crisp, hygienic impression that is appropriate for an optic-related retail environment. The reflective properties of the finishes enhance the perceived brightness and amplify the visual presence of the eyewear.

Solaris orange operates as an architectural highlight: applied to back panels, ceiling bands and selected vertical surfaces, it provides depth and a dynamic contrast to the white envelope. Lighting is predominantly integrated into the fixtures, using continuous linear LEDs and accent downlights to avoid glare on lenses while ensuring accurate color rendering. The balanced illumination supports both product evaluation and brand storytelling, with dedicated spots reinforcing graphic panels and key promotional zones.

BRAND EXPRESSION AND GRAPHIC INTEGRATION

The façade acts as a large-scale brand statement. A generous opening framed by a neutral gray portal sets up a strong contrast with the bright interior. The Solaris logo, rendered in backlit channel letters, is clearly legible from a distance and aligned with the overall linear geometry of the shopfront. Large vertical lightboxes on the sides of the entrance display fashion imagery that extends into the interior, visually pulling customers inside.

Within the store, the integration of graphics is choreographed to maintain balance with the merchandise. Oversized portraits behind the counter and at focal walls create depth and scale, while secondary messaging remains discreet so as not to saturate the visual field. The repetition of typography, color and photographic language across all nine locations guarantees consistent brand perception within diverse architectural contexts.

SUSTAINABILITY AND ADAPTABILITY

Sustainability is addressed through a combination of energy-efficient systems, durable materials and modular design. LED lighting is employed throughout, significantly reducing energy consumption and maintenance needs compared to traditional luminaires. High-reflectance surfaces diminish the required lighting power, ensuring a bright environment with optimized wattage per square meter.

The fixture system is conceived as a kit-of-parts, allowing individual components to be reconfigured, repaired or reused across different stores and future roll-outs. Robust finishes and easily cleanable surfaces extend the lifecycle of the interior, minimizing the need for premature replacement. Where possible, standardized components facilitate local sourcing and streamlined logistics, reducing transportation impacts between the various sites in Mexico and France and supporting a flexible, long-term retail strategy.