ISLA PERFECT VISION

Cancún
,
México
-
2014
DESIGN CONCEPT

ISLA PERFECT VISION is conceived as a compact, iconic retail capsule that communicates technological precision and clarity through its sculptural form. The volume suggests a protective shell opening toward the user, evoking the act of the eyelid revealing the eye. This gesture frames the internal multimedia display as the focal point, aligning the spatial experience with the brand’s focus on visual health and high-definition optics.

The design balances futurist aesthetics with ergonomic comfort. The enveloping geometry creates a semi-enclosed micro-environment that isolates the visitor from the surrounding mall or airport context, transforming a minimal footprint into a memorable, immersive brand encounter.


FORM, GEOMETRY AND SPATIAL ORGANIZATION

The architecture is based on a continuous loop profile that rises from the floor, curves overhead, and returns to the ground, defining a monolithic frame. The resulting section is aerodynamic and dynamic, suggesting motion and innovation even when static. Softly rounded edges contrast with the sharp apex at the rear, reinforcing the sense of directionality toward the access opening.

Spatially, the unit is organized in two zones: the public threshold, where the integrated screen addresses passersby, and the interior niche, where the visitor sits for consultation or product interaction. The asymmetrical opening maximizes visibility from circulation corridors while offering a clear entrance sequence and intuitive flow.


MATERIALITY AND COLOR STRATEGY

The exterior envelope is envisioned in high-gloss composite panels or thermoformed solid surface, producing a seamless, almost automotive finish. The combination of a white outer skin and a contrasting black inner shell generates depth and frames the luminous blue core. This tri-chromatic palette—white, black, and electric blue—expresses cleanliness, precision, and technological sophistication.

The seating elements and lower interior surfaces employ upholstered modules in intense blue, aligning with the illuminated backdrop to create a continuous chromatic band. The minimal material palette simplifies maintenance, strengthens brand recognition, and helps the unit read as a single, cohesive object within busy retail environments.


INTERIOR EXPERIENCE AND USER ERGONOMICS

Inside, the visitor occupies a protected alcove where the lateral walls and overhead frame generate a sense of intimacy without complete enclosure. The proportions of the seat and backrest are calibrated for short to medium stays, enabling quick eye-screen alignment for tests, demonstrations, or digital catalog browsing.

The integrated screen is positioned at comfortable eye level for a seated user, with the surrounding matte black finish reducing reflections and visual noise. The gently curved floor and vertical surfaces guide circulation while eliminating sharp corners, enhancing safety and accessibility for a wide range of users.


LIGHTING AND BRAND COMMUNICATION

Lighting is a fundamental layer of the design. A concealed LED system washes the lower interior surface with a gradient blue glow, reinforcing the brand’s association with clarity and depth of vision. This luminous base transforms the capsule into a beacon within the retail landscape, attracting attention at a distance.

Externally, subtle backlit signage—“Perfect Vision”—is integrated flush with the shell, avoiding applied graphics and maintaining the purity of the form. The screen on the front façade operates as both information interface and kinetic façade, displaying high-resolution imagery that communicates product innovation and medical trustworthiness.


SUSTAINABILITY AND MODULARITY

The unit is conceived as a modular, prefabricated element that can be transported and installed with minimal on-site work, reducing construction waste and disturbance in existing commercial venues. The structural frame is suitable for lightweight steel or recycled aluminum profiles, allowing for disassembly and reuse in different locations over its lifecycle.

Durable, low-VOC surface materials and LED lighting systems minimize operational impacts and maintenance needs. The compact footprint optimizes use of leased retail space, while the high aesthetic impact ensures that a small volume delivers maximum experiential and commercial value, aligning environmental responsibility with efficient brand deployment.

Project
ISLA PERFECT VISION
Category
Retail
Status
Idea
Country
México
City
Cancún
Year
2014
No items found.
DESIGN CONCEPT

ISLA PERFECT VISION is conceived as a compact, iconic retail capsule that communicates technological precision and clarity through its sculptural form. The volume suggests a protective shell opening toward the user, evoking the act of the eyelid revealing the eye. This gesture frames the internal multimedia display as the focal point, aligning the spatial experience with the brand’s focus on visual health and high-definition optics.

The design balances futurist aesthetics with ergonomic comfort. The enveloping geometry creates a semi-enclosed micro-environment that isolates the visitor from the surrounding mall or airport context, transforming a minimal footprint into a memorable, immersive brand encounter.


FORM, GEOMETRY AND SPATIAL ORGANIZATION

The architecture is based on a continuous loop profile that rises from the floor, curves overhead, and returns to the ground, defining a monolithic frame. The resulting section is aerodynamic and dynamic, suggesting motion and innovation even when static. Softly rounded edges contrast with the sharp apex at the rear, reinforcing the sense of directionality toward the access opening.

Spatially, the unit is organized in two zones: the public threshold, where the integrated screen addresses passersby, and the interior niche, where the visitor sits for consultation or product interaction. The asymmetrical opening maximizes visibility from circulation corridors while offering a clear entrance sequence and intuitive flow.


MATERIALITY AND COLOR STRATEGY

The exterior envelope is envisioned in high-gloss composite panels or thermoformed solid surface, producing a seamless, almost automotive finish. The combination of a white outer skin and a contrasting black inner shell generates depth and frames the luminous blue core. This tri-chromatic palette—white, black, and electric blue—expresses cleanliness, precision, and technological sophistication.

The seating elements and lower interior surfaces employ upholstered modules in intense blue, aligning with the illuminated backdrop to create a continuous chromatic band. The minimal material palette simplifies maintenance, strengthens brand recognition, and helps the unit read as a single, cohesive object within busy retail environments.


INTERIOR EXPERIENCE AND USER ERGONOMICS

Inside, the visitor occupies a protected alcove where the lateral walls and overhead frame generate a sense of intimacy without complete enclosure. The proportions of the seat and backrest are calibrated for short to medium stays, enabling quick eye-screen alignment for tests, demonstrations, or digital catalog browsing.

The integrated screen is positioned at comfortable eye level for a seated user, with the surrounding matte black finish reducing reflections and visual noise. The gently curved floor and vertical surfaces guide circulation while eliminating sharp corners, enhancing safety and accessibility for a wide range of users.


LIGHTING AND BRAND COMMUNICATION

Lighting is a fundamental layer of the design. A concealed LED system washes the lower interior surface with a gradient blue glow, reinforcing the brand’s association with clarity and depth of vision. This luminous base transforms the capsule into a beacon within the retail landscape, attracting attention at a distance.

Externally, subtle backlit signage—“Perfect Vision”—is integrated flush with the shell, avoiding applied graphics and maintaining the purity of the form. The screen on the front façade operates as both information interface and kinetic façade, displaying high-resolution imagery that communicates product innovation and medical trustworthiness.


SUSTAINABILITY AND MODULARITY

The unit is conceived as a modular, prefabricated element that can be transported and installed with minimal on-site work, reducing construction waste and disturbance in existing commercial venues. The structural frame is suitable for lightweight steel or recycled aluminum profiles, allowing for disassembly and reuse in different locations over its lifecycle.

Durable, low-VOC surface materials and LED lighting systems minimize operational impacts and maintenance needs. The compact footprint optimizes use of leased retail space, while the high aesthetic impact ensures that a small volume delivers maximum experiential and commercial value, aligning environmental responsibility with efficient brand deployment.

No items found.
Project
ISLA PERFECT VISION
Category
Retail
Status
Idea
Country
México
City
Cancún
Year
2014

SPAIN  |  MEXICO  |  USA  |  Dominican Republic

Contact Us

Our offices are located in Barcelona, Cancún, Chicago and Santo Domingo, but thanks to technology we can do projects on all over the world.

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Bac de Roda 136
08020, Barcelona
Spain

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Av. de Buendía 11
19005 Guadalajara (Madrid)
Spain

Chicago
373 Hazel Ave, Apt A1
60022, Glencoe, Illinois
United States

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