AGUA BENDITA

DESIGN CONCEPT

AGUA BENDITA is conceived as an immersive brand oasis that translates the vibrancy of Mexican beach culture into a refined retail environment. The architecture and interior design celebrate craft, color and tropical light, framing the swimwear collections as the protagonists of a dynamic, resort-inspired narrative. Each of the five stores adapts this common language to its local context, ensuring consistency of identity while allowing for flexible layouts and display strategies.

The concept fuses contemporary minimalism with artisanal references. Clean lines, unobstructed sightlines and a controlled material palette create a calm canvas against which intense prints and textures stand out. Iconic lifestyle graphics and large-scale photographic imagery establish an immediate emotional connection with the sea, sun and body, reinforcing the aspirational universe of the brand.

LAYOUT AND CUSTOMER JOURNEY

The floor plans are organized around an open central zone dedicated to free-standing display tables and flexible fixtures, surrounded by perimeter walls that concentrate the main hanging systems. This configuration maintains maximum visual permeability from the storefront and facilitates intuitive circulation, guiding visitors from entry to fitting rooms and cashier without rigid routes.

At the back of the store, the service counter acts as a visual anchor, framed by a distinctive feature wall that integrates the brand logo. This focal point subtly orients the customer’s movement and creates a sense of depth, making compact footprints feel more generous. Modular platforms near the floor offer tiered presentation for accessories and folded garments, while suspended racks accommodate full collections at eye level.

MATERIALS, COLORS AND BRAND IDENTITY

The material palette is dominated by warm-toned woods in slatted and plank formats, evoking beach decks and cabanas. This timber base is contrasted with crisp white furniture pieces whose softly curved legs and edges introduce a touch of elegance and femininity, resonating with the swimwear silhouettes.

Color is introduced strategically through the merchandise itself and through a series of patterned backdrops inspired by textile motifs. These walls, composed of geometric compositions in saturated hues, reinterpret traditional weaving patterns in a contemporary key, reinforcing the handmade character of the products. Glossy, turquoise-toned graphic panels and imagery reference water and sky, strengthening the connection between interior space and coastal landscape.

LIGHTING AND ATMOSPHERE

The lighting design combines general recessed downlights with a constellation of suspended cylindrical pendants that punctuate the central axis of the store. This mixture creates an even, comfortable ambient level while adding vertical rhythm and visual interest. Accent lighting is precisely aimed at key merchandise walls, ensuring faithful color rendering of prints and enhancing perceived product quality.

Reflections on the pale wooden floor and the light-colored walls amplify brightness, contributing to an airy, resort-like atmosphere. In the open-air or semi-outdoor versions of the store, the structure filters natural light through lattice elements, producing an interplay of sun and shadow that echoes palm fronds and beach palapas.

FAÇADE AND BRAND PRESENCE

The storefront composition is deliberately transparent, with large glass panes revealing the full depth of the interior. Vertical wooden cladding frames the opening, creating a warm threshold between mall circulation and the retail universe. Mannequins at the entrance present high-impact looks, while oversized lifestyle graphics function as a visual “horizon line” that immediately communicates the beach context.

In exterior locations, a lightweight structural framework of diagonal members wraps the white volume of the store, referencing both fishing nets and woven textiles. This permeable skin generates a strong identity from a distance and works as a shading device, tying the architectural envelope to the brand’s narrative of craft and coastal life.

SUSTAINABILITY AND FLEXIBILITY

The design strategy integrates sustainability through the choice of materials, construction systems and operational efficiency. Engineered wood products and laminates are prioritized for their reduced consumption of solid timber and their durability in high-traffic environments. Modular shelving, hanging rails and platforms are designed for disassembly and reuse, allowing relocation between the five stores and extending their life cycle.

LED lighting technology is employed throughout, minimizing energy consumption while providing high-quality illumination. The open-plan layouts reduce the need for partitions and finishes, decreasing embodied material use. In outdoor concept stores, the permeable façade structures promote cross-ventilation and reduce reliance on mechanical cooling, leveraging local climate conditions to create comfortable, low-impact retail environments aligned with the brand’s values of respect for the sea and its ecosystems.