June 29, 2021

Experience Virtual & Augmented Reality (VR & AR)

We have had the challenge of designing the personalization experience of Real Madrid C.F. Official Store at Gran Vía 31, Madrid. The cash wrap is in the street level floor and the printing machines are in the basement, so to get to them, we designed a system of empty soccer balls⚽️ with a zipper🤐 where you put the shirts inside and they roll to the lower floor by gravity.

For this, we ran a virtual reality physics simulation with technical collisions using a tool named MassFX⚙️, and then bake it into a pop-up animation to run it into any device as an interactive, VR and AR solution.

Do you want to try it? Just follow the link below, if you zoom and focus, you will be able to see the balls rolling downwards, in addition, with the glasses and box icons inside the Sketchfab app, you can see it in virtual reality and augmented reality using your mobile phone.📲

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Contact Us

Our offices are located in Barcelona, Cancún, Chicago and Santo Domingo, but thanks to technology we can do projects on all over the world.

Bac de Roda 136
08020, Barcelona

Av. de Buendía 11
19005 Guadalajara (Madrid)

373 Hazel Ave, Apt A1
60022, Glencoe, Illinois
United States

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